a branded partnership proposal
THE ONE ACRE PROJECT
The One Acre Project presents an exciting world view through bright ideas and shared experiences.
The focus of the project is a sustainable food system; addressing the growing challenges of feeding humanity against the backdrop of environmental strain on our planet. This project brings existing technology out into the world, and documents change taking hold in diverse communities and industries. Its positioning - at the meeting point of globalization and localization - creates a compelling narrative.
For this proposal, we have chosen countries where we have significant 'in-roads'. However, locations can be adjusted according to partnership needs.
Our accumulated experiences living in the Middle East, South Asia, and rural Canada, along with our fascination with the transformative power of technology have inspired the development of this project. It is a culmination of our personal and commercial work.
We would be thrilled to take this forward with National Geographic!
The One Acre Project :
- addresses the biggest challenges facing humanity - food, environment, economic opportunity
- connects people across continents and demographic divides
- introduces new ideas for marginalized communities and big industries alike
- creates transformation at scale
- presents local solutions to global challenges
the CREATIVE content
The One Acre Project generates:
- multiple, ongoing series of short documentaries from diverse locations
- accompanying stills libraries and social media cut-downs
- compelling data visualization
- a cohesive, leading-edge, global campaign
the mechanism for global change
Built entirely inside a shipping container, Freight Farms are outfitted with all the tools needed for high-volume, consistent harvests. With innovative climate technology and growing equipment, the perfect environment is achievable 365 days a year, regardless of geographic location.
Each Freight Farm comes equipped to handle every aspect of commercial production, from seed to harvest.
The fresh produce from the container farm uses less than 5% of water used in traditional farming, while monitored air quality and herbicide/pesticide free environments create safe, healthy food. No arable land is required.
The farm's 4g hotspot allows users to stay connected to their operation 24/7. It is also a platform for farmers to connect with each other, sharing knowledge and ideas across continents.
The potential spin off benefits are seemingly exponential, but the immediate benefits include the following points:
- 95% reduction in agricultural water usage
- elimination of toxic pesticides and herbicides
- reliable harvest, regardless of season or weather
- extremely fast return on investment - the first crops are ready within 6 weeks
- scalable and sustainable economic development model
- connectivity and education - an opportunity to engage in global tech movement
a branded partnership opportunity
The One Acre Project introduces a revolutionary sustainability initiative and creates the compelling media content around it to spark transformational change in the future of food. From a branding perspective, the project offers a fantastic opportunity for brand visibility, measurable impact, and multiple platform narratives.
- the branding on the farm itself (i.e., graphics on the container) lends itself to organic, branded imagery
- the short-term nature of setting up a Freight Farm to harvesting the first crop means the return on investment happens very quickly
- the visual nature of fresh greens create a positive, tangible subject
- constant harvest cycles establish a rigorous, exciting pace
- contrasting cultural settings create dynamic storylines
- cohesive, engaging media assets can be used across multiple platforms to share the stories as they unfold
Growing Local Roots
HOME CAMPUS Education initiative
The GCC region is one of the least hospitable environments for agriculture on the planet. Vast deserts and extreme temperatures make growing vegetables in a traditional setting nearly impossible. With virtually zero viable farmland in the region, access to fresh vegetables is dependent on a consumption-heavy system of transport, import and food storage. As a result, consumers pay extremely high prices for imported produce, which is often lacking in freshness and quality. Creating food security is a paramount objective for a sustainable Gulf region.
establishing a home campus in dubai
The One Acre Project will be based at a host school with a focus on the graduating class of 2020. The program will educate a generation of resourced change-makers who will present their extensive knowledge in food security to a truly global audience at Expo 2020 Dubai.
- To create a base to bring together a global network of farmers
- To introduce a cutting edge sustainable agricultural and communications technology program to the host school
- To positively impact youth nutrition and access to fresh food choices in the UAE and beyond
- To establish Emirati and international youth from Dubai as knowledgeable experts in the future of global food supply
The One Acre Project will have 2 Freight Farms set up at the host school. The farms will be run by the class of 2020 and the program will be integrated into their health, science, technology and business curriculums.
Unit 1 will be focused on growing produce to contribute to the nutrition of school lunch programs. The long term nature of the program allows for sustainable change in food habits by directly addressing the growing concerns of youth obesity and diabetes in GCC nations.
Unit 2 will provide space for students to conduct trials with different crop varieties, and serve as a key tool in crop research.
The host school will incorporate the research and communications program into their curriculum and represent Dubai as the central point of the initiative. As The One Acre Project expands its global reach, the network of farms becomes more diverse. Students learn about challenges and opportunities in other environments, and gain significant insight to the future of global food security. Using communications technologies, students participate in farming forums around the world -- sharing knowledge, and collecting quantifiable data -- over time creating a formidable study. The study will encompass the social, economic, and nutritional impact of The One Acre Project.
Cropping Up Globally
reliable, localized farming
The One Acre Project builds on the meeting point of leading edge technology and small scale application, in environments where a lack of infrastructure has held communities back. This is a meeting point where exponential change can happen at an incredible pace.
The One Acre Project will set up container farms in diverse communities around the world, creating a network of farmers – each leading their communities into the future with new technology.
Crop variety in each location will be tailored according to regional needs, ensuring a culturally appropriate harvest in each location.
DEVELOPING WORLD - India
The developing world faces unprecedented challenges in nutrition and food security. Rapid population expansion, pollution of air, water and soil, shortages of arable land and water, and vulnerability to erratic changes in food prices have created a vulnerable situation for billions of people.
In India, the caste system prevents the lowest caste from owning land. For the hundreds of millions of people affected by this ancient social system, the ability to grow food and create a local economy provides an opportunity for real, lasting change.
- To address the significant challenges of population, pollution, land and water shortages in the food supply chain
- To demonstrate a scalable, sustainable economic development model
- To collect and document measurable evidence of social, economic, and nutritional impact
The National Geographic Partnership branded farm will be placed in a visually dynamic location and play a central role in community life, introducing technology and connectedness to a traditionally marginalized group..
Modern Remote Living - canada
Residents of traditional ranch lands in North America often face extreme weather with a short growing season, and long distance travel for many basic needs. Lack of economic opportunities in rural areas has forced people to leave their land and move to the city.
A rapid change in lifestyle and food sources has had a huge impact on the nutritional health of remote First Nations communities, leading to a significantly higher rate of diabetes and other nutrition related illnesses. Access to healthy food, nutrition education, and poverty are all contributing factors.
The One Acre Project will offer a new view on rural living. Implementing innovative food and communications technology creates opportunity for education and sustainable economy, sparking inspiration for remote, off-grid living as a viable modern lifestyle.
- To embrace modern farming and communications technologies
- To introducing a scalable, sustainable economic food production model in traditional ranchland regions
- To collect measurable evidence of social impact, economic opportunity, and nutritional change
The juxtaposition of cutting edge farming techniques against the backdrop of traditional farming practices provide rich visuals and thoughtful conversation.
Disaster Relief - Jordan
Jordan's water crisis is one of the worst in the world. Providing water for their own growing population, as well as basic services for the millions of displaced people in temporary shelters along the Syrian border is a monumental challenge.
According to a June 2017 UNHCR report, Jordan hosts the second highest number of refugees per 1,000 inhabitants in the world, 93 percent of whom are living under the poverty line. The UNHCR along with the Jordanian government have made major steps forward in dignifying the lives of refugees through the provision of renewable energy, healthcare programmes and community self-reliance opportunities.
Container farms are easy to transport, and stackable to scale on demand. Steel construction offers farm security. With the support of a partnering organization, The One Acre Project will create appropriate programs to facilitate distribution of low-cost, fresh, nutritious food.
- To demonstrate a solution for fresh, sustainable, and secure food resources to high-density populations in refugee camps
- To address the logistical challenges of food security within disaster relief camps
- To provide economic opportunity and community self reliance initiatives
- To collect measurable evidence of social, economic, and nutritional improvements within displaced communities
A container farm in a refugee camp will most certainly draw attention and spark curiosity. The program will offer opportunities for connectedness, health and education from within a desperate situation. Key story elements of the Disaster Relief Case Study include efficient harvest production, nutrition, and security.
Expanding into Industry
a csr + branded content solution
The One Acre Project provides a sustainable initiative, quantifiable data, and a constant stream of branded content.
CORPORATE SOCIAL RESPONSIBILITY
Sustainability, education, technology, and positive social change are all elements of a great CSR initiative.
Large companies need to invest in meaningful sustainability projects, and be able to leverage that investment for branding opportunities. From a CSR perspective, projects need to be authentic, measurable, and photographable.
Partners will gain valuable CSR exposure through participation in the project. They will host case studies within their own business sectors, as well as providing integral components of the initiative as a whole. These partnerships point to the importance of collaboration in our modern, global economy.
The airline industry - emirates airlines
Dubai Airport is home to Emirates Airline, one of the world's top carriers in terms of revenues, fleet size and global reach. Emirates has built a strong brand as a leader in the aviation industry and has integrated a host of leading edge services and passenger experiences, setting new standards for international travel.
tarmac to table
Emirates Airline catering is done in centralized, onsite airport warehouses and will incorporate stackable farming units within their operations. The One Acre Project will support an offer of the freshest greens possible to Emirates passengers. The project could start its initial program as a fine dining story in First Class, eventually scaling the operation to include all classes of service.
- To offer superior quality, locally and sustainably grown greens on in-flight menus while demonstrating a scalable commercial food production system
- To collect data on the economic and branding impact of the project
- To implement sustainable food production at commercial scale
The One Acre Project can be featured as branded inflight entertainment content, continuously updated to create a fresh narrative throughout Emirates' global reach. The project creates a seamless exchange of visibility with outstanding branding opportunities from both storytelling and experiential standpoints.
the Shipping industry - maersk
Deprivation of fresh food has been a limiting factor since marine travel began, and access to fresh food remains a challenge in merchant ship kitchens – even on modern long distance voyages. Premature ripening of produce means that literally tons of produce is thrown overboard and crew goes without fresh food for weeks at a time. The One Acre Project reimagines marine travel and solves a food challenge that has been inherent to long distance voyages for centuries.
farms without borders
The container farm will make its way around the world, continuously providing fresh greens for the ship's crew over the many weeks they are at sea. The project uses existing infrastructure on cargo ships, which are built to transport thousands of containers. Implementing this technology is a seamless and significant leap forward in the global shipping industry.
- To introduce fresh food systems onboard container vessels, significantly contributing to crew health and wellness
- To eliminate onboard food waste, and highlight efficient use of fresh water
- To collect measurable evidence of social, economic, and nutritional impact as a result of the project
Compelling visuals of the branded farm at sea tell the story of big industry streamlining consumption and implementing leading edge technology.
Scope and Scalability
transformation at scale
The scope of the One Acre Project is both hyperlocal and vastly global.
True scalability means that each community can respond to market growth as it happens. The versatility of the harvest allows farmers to adapt to external changes such as seasonal or unexpected demand. Mobility means that the farm itself can be moved to respond to improved ideas or unforeseen circumstances. It is a grassroots approach to solving a global crisis.
The initiative itself is scalable, starting out with one unit in each case study. It will follow the organic growth of each community or industry, and provide insight into scalable transformation of global food systems.
This is a multifaceted project, designed to spark transformational change in the future of food globally.
- demonstrates local growth with global reach as it connects diverse communities with common human aspirations
- provides truly equitable opportunities to all types of people, all over the world
- fosters relationships and shared experience between students, entrepreneurs, small farmers, and big industries
- speaks to our basic human need for fresh food
- supports our growing desire to connect with each other
The One Acre Project comes together as a comprehensive study of social entrepreneurship, resource management, health, and food security.